Pulse Performance Sets Sights on Dallas for Expansion


Dallas, TX – Pulse Performance, a boutique fitness experience offering full-body workouts with

technology-enhanced exercises, is looking to break into the North Texas market by announcing

expansion plans for Dallas. Helping people achieve their body goals with their innovative techdriven

solution, the brand is specifically eyeing Dallas for development, searching for operators

who are looking to bring an exciting concept to their area.

Pulse Performance has flourished in its home city of Austin, Texas, prompting the brand to bring

their unique approach to fitness to even more Texans. Founded in 2021 by JD Busch with the

vision of creating a health revolution throughout the U.S, Pulse Performance has disrupted the

entire fitness category. The brand offers a one-of-a-kind experience, utilizing the power of

Electrical Muscle Stimulation (EMS) to revolutionize how Americans exercise. The impactful

fitness solution is redefining how we work out by helping people achieve their body and fitness

goals in a fraction of the time while furthering people’s fitness journeys by targeting all layers of

muscles at once to build and restore lean muscle mass. In addition to EMS, the brand offers

Technology-Enhanced Fitness Programs such as Infrared Light Therapy, EMS Sculpt, and a

complete line of vitamin and nutritional supplements.

“I started Pulse Performance with the vision of helping people get fit on their own terms,” said

Busch. “Whether you’re an accomplished athlete or just beginning your fitness journey, we aim

to help everyone reach their fitness goals. It is our mission to empower our clients through

providing customizable programs that drive results; allowing Americans to follow their path to


Dallas’s growth in recent years positions the city as the perfect location to incorporate the

emerging fitness solution. Reports note that Dallas had the largest population gain of any U.S.

metro area from July 2020 to July 2021, gaining 97,290 in one year’s time. Pulse Performance

presents a unique opportunity for Dallas’s entrepreneurs who are looking to not only fulfill their

dreams of owning a business, but who are looking to improve the well-being of their


"We want to empower members of our communities to embrace fitness and provide them a

space where they can succeed,” added Busch. “The best part of my job is helping people

realize that they can attain their dream body without putting themselves through a punishing

workout. We are ready to find partners that are looking to help community members succeed

and be a part of the success stories that we see every day.”

Pulse Performance is actively seeking multi-unit franchise partners nationwide, with the goal of

opening 15 locations by the end of 2022. Each prospective franchisee should have an

entrepreneurial spirit, strong operational skills, and a passion for providing great services and

unmatched customer service to their community. The Pulse Performance team offers the

necessary resources to operate successfully through teamwork and strong leadership, while

creating a first-class experience for its customers. Including the franchise fee, the initial

investment for a Pulse Performance studio ranges between $300,000 to $350,000.

For more information about Pulse Performance’s franchise opportunity, visit